ABOUT US

Ashley Jones, the founder of Tones of Melanin, attended Norfolk State University. While attending Norfolk State University, she designed promotional items and T-shirts for many departments. She noticed that HBCUs lacked uniqueness and were underrepresented within the apparel community. In 2017, Ashley launched Tones of Melanin to fill this void.

Why shop Tones of Melanin? You should shop Tones of Melanin because we are TRUE brand ambassadors for all HBCUs. We love all things HBCU, and we want to help further HBCUs through apparel marketing. We merge streetwear with collegiate wear to create a new style of fashion. By wearing Tones of Melanin, you are supporting HBCUs in two ways. You are helping them be seen in areas that they might never have reached, and you are giving back because 10%-15% off all sales go back to the institution you are wearing. Tones of Melanin is made for us BY us, which truly makes a difference. We hope to uplift the HBCU community to new levels.

Pullovers

NC A&T Windshirt Pullover

$90.00

FAMU Windshirt Pullover

$90.00

Southern Windshirt Pullover

$90.00

Alcorn Braves Windshirt Pullover

$90.00

South Carolina State University Windshirt Pullover

$90.00

ASU Windshirt Pullover

$90.00

Savannah State Windshirt Pullover

$90.00

Howard Windshirt Pullover

$90.00

PVAMU Windshirt Pullover

$90.00

Delaware State University Windshirt Pullover

$90.00

NCCU Windshirt Pullover

$90.00

Sold Out

Norfolk State University Windshirt Pullover

$90.00

Winston Salem State University Windshirt Pullover

$90.00

AAMU Windshirt Pullover

$90.00

Grambling Windshirt Pullover

$90.00

Jackson State Windshirt Pullover

$90.00

Virginia State University Windshirt Pullover

$90.00

MSVU Windshirt Pullover

$90.00

Sold Out

Claflin State Windshirt Pullover

$90.00

Texas Southern Windshirt Pullover

$90.00

Hampton University Windshirt Pullover

$90.00

ECSU Windshirt Pullover

$90.00

Albany State University Windshirt Pullover

$90.00

FVSU Windshirt Pullover

$90.00

Tuskegee University Windshirt Pullover

$90.00

Tennessee State University Windshirt Pullover

$90.00

Fayetteville State University Windshirt Pullover

$90.00

Sold Out

UAPB Windshirt Pullover

$90.00

BOTTOMS

NORFOLK STATE JOGGING PANTS

$45.00$60.00

TENNESSEE STATE JOGGING PANTS

$45.00$60.00

SAVANNAH STATE JOGGING PANTS

$45.00$60.00

JACKSON JOGGING PANTS

$45.00$60.00

LINCOLN PA JOGGING PANTS

$45.00$60.00

FAMU JOGGING PANTS

$45.00$60.00

BETHUNE COOKMAN JOGGING PANTS

$45.00$60.00

SOUTHERN JOGGING PANTS

$45.00$60.00

SC STATE JOGGING PANTS

$45.00$60.00

UAPB JOGGING PANTS

$45.00$60.00

WSSU JOGGING PANTS

$45.00$60.00

ECSU JOGGING PANTS

$45.00$60.00

ASU JOGGING PANTS

$45.00$60.00

Albany State Jogging Pants

$45.00$60.00

DSU BOARD SHORTS

$40.00

JACKSON BOARD SHORTS

$40.00

TUSKEGEE BOARD SHORTS SHIPS JULY 16 - Tones of Melanin

Sold Out

TUSKEGEE BOARD SHORTS SHIPS JULY 22

$40.00

SAVANNAH STATE BOARD SHORTS

$20.00

ALABAMA STATE BOARD SHORTS

$40.00

GRAMBLING BOARD SHORTS

$40.00

SC STATE BOARD SHORTS

$40.00

SOUTHERN BOARD SHORTS

$40.00

Purple and gold board shorts

$30.00

Orange and green board shorts

$30.00

Hot pink and light blue board shorts

$30.00

T-Shirts

NC A&T TOUR Ultra Cotton Tee (VARIOUS COLORS)

$25.00

SC STATE TOUR Unisex Heavy Cotton Tee (VARIOUS COLORS)

$25.00

XULA Tour Unisex Jersey Short Sleeve Tee (Various Colors)

$25.00

Jackson State Tour Unisex Heavy Cotton Tee (Various Colors)

$25.00

Lincoln PA Tour Unisex Heavy Cotton Tee (VARIOUS COLORS)

$25.00

MVSU Tour Unisex Heavy Cotton Tee (VARIOUS COLORS)

$25.00

Kentucky State University Tour Unisex Ultra Cotton Tee

$25.00

Hampton TOUR Heavy Cotton Tee (VARIOUS COLORS)

$25.00

Rugbys

Perfect for any season!

FAMU Rugby

$60.00

NC A&T Rugby

$60.00

AAMU Rugby

$60.00

FVSU Rugby

$60.00

Claflin Rugby

$60.00

Sold Out

Norfolk State Rugby

$60.00

Savannah State Rugby

$60.00

Southern Rugby

$60.00

SHOW ALL

Crewnecks

Cozy weather

The Yard Crewneck

$25.00$55.00

Green HBCUs do it better Chenille Patch Sweatshirt

$45.00

Orange HBCUs do it better Chenille Patch Sweatshirt

$45.00

NC A&T TOUR Heavy Blend™ Crewneck Sweatshirt (VARIOUS COLOR)

$40.00

Winston Salem State University Red Crewneck

$35.00

Winston Salem State University Black Crewneck

$35.00

UAPB Gold Crewneck

$35.00

UAPB Black Crewneck

$35.00

Tennessee State University Red Crewneck

$35.00

Southern University Blue Crewneck

$35.00

South Carolina State University Blue Crewneck

$35.00

South Carolina State University Maroon Crewneck

$35.00

South Carolina State University Maroon Crewneck

$35.00

Savannah State University Blue Crewneck

$35.00

Prairie View A & M University Gold Crewneck

$35.00

Prairie View A & M University Purple Crewneck

$35.00

Savannah State University Orange Crewneck

$35.00

Lincoln University Grey Crewneck

$35.00

Lincoln University Blue Crewneck

$35.00

Lincoln University Orange Crewneck

$35.00

Jackson State Red Crewneck

$35.00

Jackson State Navy Blue Crewneck

$35.00

Hampton Grey Crewneck

$35.00

Tennessee Grey Crewneck

$35.00

Southern Gold Crewneck

$35.00

Florida A&M Orange Crewneck

$35.00

Florida A&M Green Crewneck

$35.00

Elizabeth City State Red Crewneck

$35.00

Elizabeth City State Blue Crewneck

$35.00

Delaware State Red Crewneck

$35.00

Delaware State Grey Crewneck

$35.00

UAPB Black Crewneck

$35.00

Bethune Cookman Maroon Crewneck

$35.00

Bethune Cookman Gold Crewneck

$35.00

SC STATE TOUR Unisex Heavy Blend™ Crewneck Sweatshirt (VARIOUS COLORS)

$40.00

Jackson State Tour Unisex Heavy Blend™ Crewneck Sweatshirt (Various Colors)

$40.00

LINCOLN PA TOUR Unisex Heavy Blend™ Crewneck Sweatshirt (VARIOUS COLORS)

$40.00

MVSU TOUR Unisex Heavy Blend™ Crewneck Sweatshirt (VARIOUS COLORS)

$40.00

Kentucky State University Tour Unisex Heavy Blend™ Crewneck Sweatshirt (Various Colors)

$40.00

HAMPTON TOUR Unisex Heavy Blend™ Crewneck Sweatshirt (VARIOUS COLORS)

$40.00

Delaware State University Tour Heavy Blend™ Crewneck Sweatshirt (Various Colors)

$40.00

FSU TOUR Unisex Heavy Blend™ Crewneck Sweatshirt (VARIOUS COLORS)

$40.00

GRAMBLING TOUR Unisex Heavy Blend™ Crewneck Sweatshirt (VARIOUS COLORS)

$40.00

ALABAMA STATE TOUR Unisex Heavy Blend™ Crewneck Sweatshirt

$40.00

AAMU TOUR Unisex Heavy Blend™ Crewneck Sweatshirt (VARIOUS COLORS)

$40.00

MOREHOUSE TOUR Heavy Blend™ Crewneck Sweatshirt (VARIOUS COLORS)

$35.00

NCCU TOUR Unisex Heavy Blend™ Crewneck Sweatshirt (VARIOUS COLORS)

$40.00

TUSKEGEE TOUR Unisex Heavy Blend™ Crewneck Sweatshirt (VARIOUS COLORS)

$40.00

SHAW Unisex Heavy Blend™ Crewneck Sweatshirt (VARIOUS COLORS)

$40.00

UMES Unisex Heavy Blend™ Crewneck Sweatshirt

$40.00

SHOW ALL

Blog

What is Juneteenth? - Torrey “Deuce” Rogers II

This weekend marks the 156th anniversary of Juneteenth, a very historic holiday and important holiday for Black Americans. It represents the beginning of something new for us as it marked the end of traditional slavery for all. The holiday has seen a surge in recognition largely due to companies and states paying attention to Black people in the Black Lives Matter resurgence that occurred last May and June. But what is Juneteenth and why is it so important? We’d have to start at the beginning to get a full understanding.

on June 16, 2021

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ABOUT US