Ashley Jones, the founder of Tones of Melanin, attended Norfolk State University. While attending Norfolk State University, she designed promotional items and T-shirts for many departments. She noticed that HBCUs lacked uniqueness and were underrepresented within the apparel community. In 2017, Ashley launched Tones of Melanin to fill this void.
Why shop Tones of Melanin?
You should shop Tones of Melanin because we are TRUE brand ambassadors for all HBCUs. We love all things HBCU, and we want to help further HBCUs through apparel marketing. We merge streetwear with collegiate wear to create a new style of fashion. By wearing Tones of Melanin, you are supporting HBCUs in two ways. You are helping them be seen in areas that they might never have reached, and you are giving back because 10%-15% off all sales go back to the institution you are wearing. Tones of Melanin is made for us BY us, which truly makes a difference. We hope to uplift the HBCU community to new levels.