Tones of Melanin

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About us

Tones of Melanin was founded by Ashley Jones in 2017 when she seen that nothing offered in her local college bookstore represented her. Ashley decided to create a streetwear brand that not only to represent her alma mater, Norfolk State but all HBCUs. Tones of Melanin is more than just a tshirt or hoodie! We’re committed to keeping HBCUs open. Through apparel marketing we’re helping HBCUs further their marketing and we are doing it in style. Giving you high quality licensed HBCU clothing at an affordable price is our mission. Tones of Melanin clothing is a conversation starter and finisher. Within 3 months Tones of Melanin has become the first black brand to get into Belk, Dicks Sporting Goods, Fanatics.com and over 20 HBCU bookstores.

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